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Adebayo Surakatu Introduces Augmented Reality Into Retail Commerce

Augmented Reality (AR) is one of the most sought-after elements in Artificial Intelligence. As of today, the technology has dozens of use cases and applications in almost every industry. Augmented Reality is gradually spreading its wings and is expanding to new horizons. Talking about few of its applications, AR is currently being used in the Smartphone technologies, Headsets, Military equipment, Social Gaming, Promotions, and Advertising. When it comes to gaming, the role of augmented reality is really taking off. Not long ago, an AR-based game called Pokemon Go developed by Niantic Labs vent viral all over the world. 

Using the same concept, a German-based Innovator, and entrepreneur, Adebayo Surakatu is planning to introduce Augmented Reality (AR) into retail commerce for the first time through his SUBAJ project.

Mr. Bayo Surakatu is a geoinformatics Engineer who is globally known as an Innovator, Technologist, Serial Entrepreneur and Visioner. With over 10 years of experience in Mobile Geospatial Technology, he has previously implemented technologies like GeoCommerce and GeoTargeting in areas like Retail, Commerce, Blockchain and FinTech sectors. It was during his days as a leading Engineer at a Swiss-based mobile company which he left lately for his new Blockchain venture.


Mr. Bayo Surakatu is allegedly working on his new blockchain project called SUBAJ to revolutionize the shopping industry through a crypto-based reward system.

Talking about the project, he is apparently developing a decentralized shopping marketplace powered by the Blockchain technology where different types of companies, businesses, merchants, and retailers can participate for their mutual benefit. The platform will allow these entities to create their own crypto tokens (business tokens) and offer them to the customers as loyalty rewards on their purchases.
The customers will also be benefited from the platform in a number of ways. Owing to the availability of crypto-based rewards, they can redeem the reward points received from one merchant at any other merchant or retail store within the SUBAJ network. So for the first time, the rewards will have a real value since they are backed by the crypto tokens.
The Role of Augmented Reality
Here’s the catch. Augmented Reality (AR) has a crucial role to play in SUBAJ. This technology is used by SUBAJ to provide an interactive UI and immersive UX to the SUBAJ mobile app users. The customers can see different types of elements on their mobile screen while using the SUBAJ app in real-time. The SUBAJ app uses the same concept as Pokemon Go where the users (customers) can see which merchants are offering discounts and loyalty rewards while traveling in given proximity zone.
SUBAJ Charity Foundation
Bayo Surakatu is also adamant about creating a more meaningful world for the deprived and underprivileged children of the society through a non-profit organization associated with SUBAJ known as SUBAJ Charity Foundation. Every time a customer redeems a voucher and receives either SBJ or Business Tokens as the loyalty reward, a small percentage of the Token amount also goes to the SUBAJ Charity Foundation.
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We have to say, the concept seems to be quite promising and we are eagerly waiting for the launch. Let’s hope things work out well for SUBAJ and Mr. Bayo Surakatu and we get access to the platform pretty soon.
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