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SUBAJ: A New Blockchain Venture That Can Reshape The Loyalty Industry

Gone are the days when you had to rely on the traditional, insignificant loyalty
reward systems. One of the biggest setbacks of the conventional loyalty systems
is that you can only redeem these reward points at the store from where you
have received them. On top of it, there are various terms and conditions
imposed on these rewards that most of the times, customers refrain from
using them. For example, if you have purchased something from an apparel
store worth $500, you may get 25% discount on your next shopping. But at the
same time, the offer may be applicable on the shopping of at least $1000 at the
same store. Due to all these conditions, a customer hardly ever uses his reward
coupons and eventually the just expire.

A renowned GeoInformatic Engineer from Nigeria (residing in Germany),
Mr. Adebayo Surakatu is adamant on changing the current global scenario in
the field of loyalty rewards by means of a superlative rewards platform called
SUBAJ. With continuous efforts, he is making a decentralized marketplace
backed by the Blockchain technology where different types of companies,
businesses, merchants and retailers can participate for their mutual benefit.
Collectively, it will form an enormous network across the globe which will be
called the SUBAJ Global Network (SGN). The network consists of highly
qualified and dedicated experts working with the sole aim of building the world’s
largest market of incentives and loyalty rewards. The platform will also benefit
the customers in a number of ways. Most importantly, it will bring real value to
the rewards as they will be backed by the crypto tokens. So a customer will be
able to redeem the reward points received from one merchant anywhere he
wants within the SUBAJ Global Network (SGN).


Adebayo Surakatu: The Man Behind The Idea
Mr. Adebayo Surakatu is GeoInformatic Engineer who worked in the field of
Mobile Geospatial Technology for over 10 years. During his days, he has
successfully implemented GeoCommerce and GeoTargeting Technology in
Retail, Commerce, Blockchain and FinTech sectors.

Mr. Surakatu has been the leading Engineer of the technology platform and
travelled across several countries from North-America, Caribbean,
South-America to Europe and Asia for collaborations and established
strong business relationships with the governments, triple A rated companies
and several other institutions. Over the course of time, Mr. Surakatu has attained
immense experience in building, implementing and executing technologies in
the finance, commerce and retail sectors.

Some time ago, he saw a striking opportunity to revamp the traditional approach
of reward sharing using the state-of-the-art Blockchain Technology and mass
adoption of cryptocurrencies. Soon, he devised a strategy to introduce a unique
Blockchain based reward sharing platform for the customers in partnership with
local chains of Merchants using Business Tokens. The SUBAJ GmbH consists
of highly qualified and dedicated experts working with the sole aim of building the
world’s largest market of incentives and loyalty rewards.    

As of today, not much has been revealed about the project so far. But we’ll keep
you in the loop as the new updates arrive.
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