SUBAJ: A New Blockchain Venture That Can Reshape The Loyalty Industry

Gone are the days when you had to rely on the traditional, insignificant loyalty

reward systems. One of the biggest setbacks of the conventional loyalty systems

is that you can only redeem these reward points at the store from where you

have received them. On top of it, there are various terms and conditions

imposed on these rewards that most of the times, customers refrain from

using them. For example, if you have purchased something from an apparel

store worth $500, you may get 25% discount on your next shopping. But at the

same time, the offer may be applicable on the shopping of at least $1000 at the

same store. Due to all these conditions, a customer hardly ever uses his reward

coupons and eventually the just expire.

A renowned GeoInformatic Engineer from Nigeria (residing in Germany),

Mr. Adebayo Surakatu is adamant on changing the current global scenario in

the field of loyalty rewards by means of a superlative rewards platform called

SUBAJ. With continuous efforts, he is making a decentralized marketplace

backed by the Blockchain technology where different types of companies,

businesses, merchants and retailers can participate for their mutual benefit.

Collectively, it will form an enormous network across the globe which will be

called the SUBAJ Global Network (SGN). The network consists of highly

qualified and dedicated experts working with the sole aim of building the world’s

largest market of incentives and loyalty rewards. The platform will also benefit

the customers in a number of ways. Most importantly, it will bring real value to

the rewards as they will be backed by the crypto tokens. So a customer will be

able to redeem the reward points received from one merchant anywhere he

wants within the SUBAJ Global Network (SGN).

Adebayo Surakatu: The Man Behind The Idea

Mr. Adebayo Surakatu is GeoInformatic Engineer who worked in the field of

Mobile Geospatial Technology for over 10 years. During his days, he has

successfully implemented GeoCommerce and GeoTargeting Technology in

Retail, Commerce, Blockchain and FinTech sectors.

Mr. Surakatu has been the leading Engineer of the technology platform and

travelled across several countries from North-America, Caribbean,

South-America to Europe and Asia for collaborations and established

strong business relationships with the governments, triple A rated companies

and several other institutions. Over the course of time, Mr. Surakatu has attained

immense experience in building, implementing and executing technologies in

the finance, commerce and retail sectors.

Some time ago, he saw a striking opportunity to revamp the traditional approach

of reward sharing using the state-of-the-art Blockchain Technology and mass

adoption of cryptocurrencies. Soon, he devised a strategy to introduce a unique

Blockchain based reward sharing platform for the customers in partnership with

local chains of Merchants using Business Tokens. The SUBAJ GmbH consists

of highly qualified and dedicated experts working with the sole aim of building the
world’s largest market of incentives and loyalty rewards.    

As of today, not much has been revealed about the project so far. But we’ll keep

you in the loop as the new updates arrive.